12th Apr 2023
As the world becomes increasingly more aware of the impact of human activities on the environment, more and more businesses are looking for ways to become more sustainable and environmentally responsible. One area where this is particularly important is in the choice of executive gifts and promotional branded merchandise to represent their brand as giveaway items at exhibitions and events and for using via company staff as internal thank you gifts and marketing reminders.
In the past, executive gifts were often chosen based on their perceived value and the status they conveyed. However, with the ever-growing critical concern for the environment, many companies are now looking for gifts that not only convey appreciation but also demonstrate their commitment to sustainability and responsible business practices.
At Illuminated Promotions, we are committed to a process of continual growth, learning and improvement in this area in terms of the product offerings we promote and recommend to our client base – as recently demonstrated by our news published in relation to becoming members of the British Promotional Merchandise Association’s Step Forward Pledge – and as such, we are excited to present our 2023 Design Collection. The products highlighted below and by direct contact with interested parties form the bedrock of our sustainable eco merchandise collection for the year ahead and offers all customers a variety of promotional products and product areas to cover all the main bases for the current trends in the sustainable executive gift marketplace.
Fortunately, there are a wide variety of sustainable and environmentally responsible executive gifts to choose from. Below, we have identified just a few examples of the main product areas:
- Reusable Water Bottles: Single-use plastic water bottles are a major contributor to plastic waste, which is harmful to the environment. By gifting company branded reusable water bottles made from materials like stainless steel or glass, companies can help reduce the amount of plastic waste generated whilst also sending out a clear branded message to hit all the key marketing communication notes.
- Eco-Friendly Notebooks: Branded promotional notebooks made from recycled paper or sustainably sourced materials are a great way to show your commitment to sustainability. They are also practical gifts that can be used every day and make for excellent promotional merchandise gifts for customers and staff alike to always showcase your brand identity.
- Organic Cotton Clothing: Promotional branded clothing options made from organic cotton are a great alternative to other traditional manufactured clothing options, which can take their toll on the earth’s resources, have increased water use and can leave more of a footprint on valuable ecologies. They are also a useful gift that can be used for office wear, at the gym, in company exhibitions, or simply to wear for everyday activities.
- Solar-Powered Chargers: Portable solar-powered chargers are a great gift for executives who are always on the go. They are not only convenient but also help reduce the use of electricity generated from non-renewable sources.
- Bamboo Promotional Gadgets & Desk Accessories: Bamboo is a sustainable and fast-growing material that can be used to create a variety of office accessories, such as desk organizers, pen holders, and phone stands. These items are not only eco-friendly but also add a touch of natural beauty to any workspace.
- Promotional Branded Seeds and Plant Products: Branded seeds or company logo plant kits made from organic ingredients can be a thoughtful gift for executives who value health and wellness. These kits often come in compostable packaging, making them an eco-friendly alternative to conventional tea bags. Please ask a member of the team to show you the wide range of possibilities in this exciting area for promotional product gifting for 2023.
When choosing sustainable and environmentally responsible executive gifts, it is important to look for products that are made from sustainable materials, have a minimal impact on the environment, and are produced using fair and ethical practices. By choosing gifts that are eco-friendly and socially responsible, companies can not only show their appreciation to their executives but also demonstrate their commitment to sustainability and responsible business practices.
How and Where to Showcase Your Company Logo Sustainable Executive Gift Products
With a superb selection of products to choose from to match any given budget per item, it is wise to consider how best to use the suggested product ideas identified in this piece.
- Exhibition Stand Giveaways – Use a variety of sustainable and eco branded corporate merchandise to suit your brand and suit your target audience and visitor profile. You might want to create a lasting impression at your exhibition stand by using bamboo power banks as giveaway sustainable merchandise and have your staff presence represented in promotional organic cotton clothing for that extra branding effect.
- Staff Use – Company branded organic and recycled material clothing is a powerful marketing tool to keep your brand identity in the public eye whilst on the go! Add to that the idea that eco branded nubuck vegan leather Baltimore Backpacks and laptop bags can be tastefully branded with your company logo and given to your staff on the move, this represents and ideal opportunity to further increase your brand profile via your staff.
- Physical Mailout Campaigns – Why not consider using some promotional branded plant seeds and other corporate branded wildflower seeds to use as part of a mailout campaign for your next marketing push? These are sure to be well received and are an excellent low-cost marketing gift with a real practical use that is sure to be used and remembered.
- Company Reception and Meeting Space Desks – As we emerge with ever increasing confidence from the covid restrictions and social distance working habits formed since 2020, the corporate office is making a big return to fashion and therefore, important guests and meetings will always take place at the office HQ. This is a perfect opportunity to use company branded eco marketing products and marketing materials in meeting rooms and the office reception waiting areas. Do not forget to thank your guests for their visit with an eco-branded merchandise leave-behind corporate gift that will ensure that your brand will always be remembered.
- Online Visuals and Communications – Zoom and other video calls still do and will always play a part in modern working practices and for internal communications. Keep you brand identity fresh and relevant at every opportunity by carefully positioning and display of eco branded marketing merchandise on your work desk or via the use of organic branded cotton clothing worn while you are on camera. And don’t forget to remind your customer base of your product updates and company news via e-shots that can take advantage of photo images of your recent exhibition presence and eco material promotional gifts which were used as an integral part of your marketing messages.
Get in touch with a member of the Illuminated Promotions team to discuss how your next branded merchandise product needs to reflect the growing customer demand and corporate responsibility to make a lasting and valuable sustainable impression via your brand’s eco promotional products.
At Illuminated Promotions we are here to help you with the whole range of corporate socks and clothing, branded tech merchandise, eco promotional product and sustainable corporate gift queries. Browse our promotional gifts website or call 020 8154 3324 for more personal assistance and expert promotional product marketing advice.